• Even sun-worshipers are aware that sunscreen is a daily necessity. However, those concerned about the effects of aging and cancer might think that the higher the SPF number, the better, but that is not the case.
  • The American Academy of Dermatology suggests a good sunscreen consists of a SPF of 30, should be water resistant and (the component that proves most confusing to shoppers) should be labeled broad spectrum.
  • SPF only refers to the blocking of UVB light, not UVA. Exposure to UVA light is a major factor contributing to premature aging, sun spots and wrinkles.
  • Additionally, the FDA has issued statements in the past saying that products containing an SPF of 40, 50 or even 70 offer no better sun protection than those with an SPF of 30. In Europe, labeling any sunscreen above 50 is illegal. “It’s hard as a consumer,” says sunscreen shopper Kristin Francis. “You do have to go out and do your own research and [then wonder] do I trust the FDA or the EU?” (Racked.com, 16 July 2014)
  • Ultimately, savvy skincare shoppers are encouraged to only buy sunscreen labeled broad spectrum.

Balanced Healthy POV:

  • First and foremost, it is important to note that consumers are becoming more conscious with what they are putting on their bodies. They are thinking through not only what is this sunscreen protecting me from, but what is in this sunscreen and how will my skin react to it.
  • The confusion about sunscreen features is alarming. Most consumers trust they can lather up with some sunscreen and feel protected for a day in the sun. If consumers can’t rely on sunscreen to protect them from all types of light what will they turn to next? Whatever the outcome, we should expect to see consumers taking more precautions for sun protection down the road.
  • In the past we have seen fashion trends leaning toward full-coverage swim suits, which was a sign consumers were becoming more aware and cautious of their skins exposure to the sun. We can see consumers increasing knowledge of sunscreen and trends like this leading to changes in other categories.


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